PMU Best-Sellers 2025
As 2025 winds down, it’s time to spotlight the PMU products that US artists are consistently reaching for. From next-generation cartridges and richly pigmented colors to powerhouse machines and artist-approved essentials, these are the game-changing tools shaping the industry this year.
Brands like Defenderr, Hanafy, Tina Davies, and Brovi have taken the spotlight in studios, winning over professionals with their innovation, reliability, and flawless results. Whether you’re creating brows, lips, or eyeliner, these are the PMU products that artists have crowned as 2025 bestsellers.
Top Needle Cartridges Artists Loved in 2025
Hanafy needles are a go-to choice for artists who value reliability and consistent performance. Perfectly paired with Hanafy’s pigments, they’re set to remain a staple in professional kits well into 2026.
Built with ultra-sharp needles that minimize skin trauma, these cartridges make procedures gentler and promote faster healing. Engineered for artists who expect nothing less than precision and confidence, they provide exceptional control for flawless results. Having set the standard in the industry year after year, Defenderr has become a trusted favorite among professionals across the globe.
Created by world-renowned PMU artist Tina Davies, these cartridges are built specifically for professionals. Featuring innovative no-drip tip technology, they prevent pigment pooling and give artists a clear view of ink flow throughout the procedure. The added finger ledge design provides enhanced comfort and control, allowing for greater precision during longer sessions.
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Best-Selling PMU Pigments of 2025
Developed in collaboration with world-renowned artist Julie Kim, the Hanafy Pulse Brow Pigments made their debut in 2025 and quickly became one of the year’s best-selling pigment collections. Featuring five expertly balanced shades that offer true-to-tone healing, long-lasting vibrancy, and effortless blendability across all Fitzpatrick skin types.
In collaboration with Perma Blend Luxe, Carla Ricciardone developed the Embody Set, specifically designed for dark, cool-toned lips. This pigment set serves as the perfect base for any Lip Neutralization treatment.
This set includes four base colors, three modifiers and a colorless adjuster, all shades are mixable and perfect for all levels of neutralization from from very cool purple tones to warm browns!
Developed in collaboration with UK Pro Artist @limitlesspmu, the Hyperrealism range was first launched in the UK in 2024 and has gained strong popularity among artists in the US.
This set includes four smooth, elegant shades that transition seamlessly from light to dark, giving artists the ability to create natural depth and hyper-realistic brows. Designed for layering and building both tone and texture, these pigments deliver beautiful results across all Fitzpatrick skin types, making them a versatile essential for any PMU kit.
Dusty Rose is a soft, natural pink lip blush pigment with balanced neutral undertones - the best-selling pink shade in the Brovi collection. Loved for its versatility, it delivers beautiful, timeless results across a wide range of clients.
Ultra Black is the staple black eyeliner pigment every artist needs in their kit. Formulated with fine particles for precise work along the lash line, it delivers bold, defined results that last.
Discover the pigments artists can’t live without here!
Best PMU Machines of 2025
Defenderr Fenix S Pro PMU Machine
Fenix S Pro by Defenderr is the newest wireless device built for versatility and precision. With an adjustable needle stroke and innovative motor, it’s perfect for PMU, fine line tattoos, and even SMP.
Artists can switch between short strokes for dense shading, hairstrokes, and linear work, or medium strokes for soft shading and powdery effects. The Fenix S Pro also features memory mode for saving voltage settings and offers adjustable stroke frequency from 001 to 999, giving artists complete control.
The Onyx Air is a favorite among beginner and intermediate artists, offering an upgraded take on the original Onyx. With its wireless design, ergonomic build, and precise performance, it’s lightweight, portable, and ideal for detailed work.
Most-Loved PMU Supplies & Accessories
A PMU essential, Tag 45 is a gel-based secondary anaesthetic that stays in place for precise application. With 4% Lidocaine for quick pain relief and 0.04% Epinephrine to reduce swelling, it delivers comfort within minutes, ideal for eyes, brows, lips, and areola.
A firm favorite since its launch, Tina Davies IceCream™ Topical Anaesthetic delivers fast-acting, long-lasting comfort for PMU and tattoo procedures. Powered by 5% Lidocaine and soothing peptides, it effectively blocks pain signals, while 0.25% Phenylephrine reduces bleeding and swelling. With a neutral pH and added moisturizers, IceCream™ keeps skin soft, calm, and comfortable for up to 2–3 hours, making it ideal for both primary and secondary use.
Hanafy Ice Gel became a 2025 artist favorite for its powerful cooling and calming effect during PMU, Microblading, and Tattoo procedures. Formulated for both primary and secondary use, this soothing gel minimizes bruising, bleeding, and swelling while reducing sensitivity, keeping clients comfortable and allowing artists to work with greater precision and ease.
Stock up on the supplies every artist should have in their kit!
That’s our roundup of the PMU best-sellers for 2025 - the products that artists are reaching for again and again to deliver beautiful, lasting results. From innovative cartridges and pigments to must-have machines and accessories, these items have earned their spot as favorites this year.
Ready to elevate your artistry? Explore our best sellers and see why these products have become trusted staples for PMU professionals across the world!